Some surprising data came out of Tuesday’s Marketing to Women conference in Chicago. After decades of women becoming more and more happy about being women (as opposed to saying they wish they were a man), Gen Z women (ages 18-22) increasingly say they would rather have been born male.
Data from GfK Roper on this topic stretches back to 1946 when 25 percent of women surveyed said they would rather have been born a man. By 1993 that percentage had dropped to 14 percent and today only 9 percent of women say they would rather have been born a man. But a subset, the Gen Zs, increasingly think it’s better to be a guy—up to 13 percent say they wish they had been born male. This statistic deserves more investigation. Does it hold up and why would younger women desire to be male in a world where women increasingly are in power?
New numbers from Boston Consulting Group show that women continue to be the primary shoppers around the world—$12 trillion in annual spending and women are making more money. There will be a $5 trillion increase in women’s wealth in the next five years. In China, by 2020 women will three times the amount they earned in 2010.